Writer Promotion: Having a Plan

This is the last post in my blog series on How to Self-Publish. In previous posts, I described ways a self-pub can promote her book. But rather than dipping into every strategy and seeing which, if any, sticks, a writer will find it useful to have a promotional plan. There are several reasons for this. […]

Writer Promotion: Spending the Marketing Budget

I have two posts left under How to Self-Publish about promotion. This week I look at fee-based services and next week I’ll discuss having a promotional strategy. To date, my posts about promotion have largely focused on approaches involving little or no cost, such as invoking the help of family and friends, having a website […]

Writer Promotion: Reviews

I’ve been posting about how self-published writers can promote their books. In my first post, I said, “Readers will buy a self-published writer’s book if they believe they’ll be entertained or get some other benefit. This means they have to know about the book and likely what other readers think of it.” User-generated reviews offer […]

Writer Promotion: Other Free Tools

In my last posts under How to Self-Publish, I focused on promotion through family and friends, a website and blogging, social media and appearances like library presentations. These are all ways a writer can publicize his name and books for free. This post is a catchall for additional promotional techniques that only cost the writer time. In the weeks […]

Writer Promotion: Appearances

In traditional publishing, events where writers meet readers have long been a staple of book promotion. As part of their promotional strategy, self-published writers can do some of the same. The usual events are book launches and signings as well as library and book club readings. These are wonderful opportunities for writers to connect with readers, spark some […]

Writer Promotion: Social Media

In my blog series “How to Self-Publish”, I’ve been posting about how writers can promote their books and themselves. Needless to say, these days everyone thinks about social media as a way to promote. I’ve been careful in my use of social media. I continue to think that a writer’s best promotional tools are creating a good book […]

Writer Promotion: Blogging

The most recent posts in my blog series “How to Self-Publish” have been about promotion. This week I’m discussing blogging. Should a writer blog? It’s very common to read recommendations that fiction writers, whether traditionally published or self-published, should blog in order to promote themselves and their books. This remains true even with the rise of social media. […]

Writer Promotion: The Website

Despite the amazing social media tools available, a website remains at the core of a writer’s promotional strategy. As one peels away the onion, there is a lot that can be written about starting and maintaining a website. Here are the very basics. Not so fast. Does a writer really have to bother with a website? For […]

Writer Promotion: Family and Friends

This is the start of several posts in my series “How to Self-Publish” discussing methods of promotion. Today’s post is about asking for the help of family and friends. The challenge for a self-published writer is getting people to know about his book and interested enough to read it. If he wants readers to buy his book, as opposed to sampling […]

Getting Discovered: Self-Publishing Promotion

In my series of blogs called How to Self-Publish, it’s time to turn to promotion. So, imagine a writer who’s completed a book of fiction, had it edited and had a cover designed. He’s decided to self-publish the book, and selected the distribution channels and prices for the digital and print versions. But how does he get readers to buy […]