Writer Promotion: Other Free Tools

In my last posts under How to Self-Publish, I focused on promotion through family and friends, a website and blogging, social media and appearances like library presentations. These are all ways a writer can publicize his name and books for free. This post is a catchall for additional promotional techniques that only cost the writer time. In the weeks […]

Writer Promotion: Appearances

In traditional publishing, events where writers meet readers have long been a staple of book promotion. As part of their promotional strategy, self-published writers can do some of the same. The usual events are book launches and signings as well as library and book club readings. These are wonderful opportunities for writers to connect with readers, spark some […]

Writer Promotion: The Website

Despite the amazing social media tools available, a website remains at the core of a writer’s promotional strategy. As one peels away the onion, there is a lot that can be written about starting and maintaining a website. Here are the very basics. Not so fast. Does a writer really have to bother with a website? For […]

Getting Discovered: Self-Publishing Promotion

In my series of blogs called How to Self-Publish, it’s time to turn to promotion. So, imagine a writer who’s completed a book of fiction, had it edited and had a cover designed. He’s decided to self-publish the book, and selected the distribution channels and prices for the digital and print versions. But how does he get readers to buy […]

Promotion: Traditional Publishing vs. Self-Publishing

Nearly a year and a half ago, I began a blog series comparing traditional publishing and self-publishing for a fiction writer who’s completed her first manuscript. Today’s post is about promotion. It would be nice if a first-time writer could build readers and maybe even earn an income just by having her book published. However, […]

When is a Book Ready to Publish?

I have a confession to make. I said that my second book, False Guilt, would be available this fall. It will be the first quarter of 2015 instead. I really did think I would make the original deadline. One lesson I’ve learned is that, when talking about a future book’s release date, it’s better to say […]

Fifty Seconds of Terror

For budding crime thriller writers, it’s a challenge to connect with readers and other writers and to learn about the marketplace. That’s the reason for conferences like Bouchercon. I’m just back from the 2014 version in Long Beach, California. Overall, I learned a ton. However, I arrived with apprehension after receiving an email inviting me […]