Writer Promotion: Reviews

I’ve been posting about how self-published writers can promote their books. In my first post, I said, “Readers will buy a self-published writer’s book if they believe they’ll be entertained or get some other benefit. This means they have to know about the book and likely what other readers think of it.” User-generated reviews offer […]

Writer Promotion: Other Free Tools

In my last posts under How to Self-Publish, I focused on promotion through family and friends, a website and blogging, social media and appearances like library presentations. These are all ways a writer can publicize his name and books for free. This post is a catchall for additional promotional techniques that only cost the writer time. In the weeks […]

Writer Promotion: Appearances

In traditional publishing, events where writers meet readers have long been a staple of book promotion. As part of their promotional strategy, self-published writers can do some of the same. The usual events are book launches and signings as well as library and book club readings. These are wonderful opportunities for writers to connect with readers, spark some […]

Writer Promotion: Social Media

In my blog series “How to Self-Publish”, I’ve been posting about how writers can promote their books and themselves. Needless to say, these days everyone thinks about social media as a way to promote. I’ve been careful in my use of social media. I continue to think that a writer’s best promotional tools are creating a good book […]

Writer Promotion: The Website

Despite the amazing social media tools available, a website remains at the core of a writer’s promotional strategy. As one peels away the onion, there is a lot that can be written about starting and maintaining a website. Here are the very basics. Not so fast. Does a writer really have to bother with a website? For […]

Writer Promotion: Family and Friends

This is the start of several posts in my series “How to Self-Publish” discussing methods of promotion. Today’s post is about asking for the help of family and friends. The challenge for a self-published writer is getting people to know about his book and interested enough to read it. If he wants readers to buy his book, as opposed to sampling […]

Getting Discovered: Self-Publishing Promotion

In my series of blogs called How to Self-Publish, it’s time to turn to promotion. So, imagine a writer who’s completed a book of fiction, had it edited and had a cover designed. He’s decided to self-publish the book, and selected the distribution channels and prices for the digital and print versions. But how does he get readers to buy […]

Promotion: Traditional Publishing vs. Self-Publishing

Nearly a year and a half ago, I began a blog series comparing traditional publishing and self-publishing for a fiction writer who’s completed her first manuscript. Today’s post is about promotion. It would be nice if a first-time writer could build readers and maybe even earn an income just by having her book published. However, […]

Self-Pub Writers Distributing Print Copies of Their Books

I have two more posts left about distributing a self-published book. This post discusses a self-published writer selling print copies of his book to readers directly or by consignment with a book store. In this case, the writer needs to buy inventory of his book. The last post will be about distributing print copies through […]

The Pre-Release Checklist

Last December, I wrote up a checklist of things to do for the upcoming release of False Guilt. The checklist has evolved through the first weeks of 2015 and I thought I would share a summary for other self-published authors. But, first, a snippet of False Guilt: the opening and closing paragraphs of chapter 1. “Tell me […]