Writer Promotion: Having a Plan

This is the last post in my blog series on How to Self-Publish. In previous posts, I described ways a self-pub can promote her book. But rather than dipping into every strategy and seeing which, if any, sticks, a writer will find it useful to have a promotional plan. There are several reasons for this. […]

Writer Promotion: Other Free Tools

In my last posts under How to Self-Publish, I focused on promotion through family and friends, a website and blogging, social media and appearances like library presentations. These are all ways a writer can publicize his name and books for free. This post is a catchall for additional promotional techniques that only cost the writer time. In the weeks […]

Writer Promotion: Appearances

In traditional publishing, events where writers meet readers have long been a staple of book promotion. As part of their promotional strategy, self-published writers can do some of the same. The usual events are book launches and signings as well as library and book club readings. These are wonderful opportunities for writers to connect with readers, spark some […]

Writer Promotion: Blogging

The most recent posts in my blog series “How to Self-Publish” have been about promotion. This week I’m discussing blogging. Should a writer blog? It’s very common to read recommendations that fiction writers, whether traditionally published or self-published, should blog in order to promote themselves and their books. This remains true even with the rise of social media. […]

Writer Promotion: The Website

Despite the amazing social media tools available, a website remains at the core of a writer’s promotional strategy. As one peels away the onion, there is a lot that can be written about starting and maintaining a website. Here are the very basics. Not so fast. Does a writer really have to bother with a website? For […]

Writer Promotion: Family and Friends

This is the start of several posts in my series “How to Self-Publish” discussing methods of promotion. Today’s post is about asking for the help of family and friends. The challenge for a self-published writer is getting people to know about his book and interested enough to read it. If he wants readers to buy his book, as opposed to sampling […]

Promotion: Traditional Publishing vs. Self-Publishing

Nearly a year and a half ago, I began a blog series comparing traditional publishing and self-publishing for a fiction writer who’s completed her first manuscript. Today’s post is about promotion. It would be nice if a first-time writer could build readers and maybe even earn an income just by having her book published. However, […]

Writers Should Network

I know that I should network to advance my writing aspirations. But knowing doesn’t mean doing, at least for someone like me, whose default is looking inward, not outward. So this blog considers the reasons writers should network. Extroverted writers might shrug and stop reading. As far as I can tell, networking and its benefits […]

The Pre-Release Checklist

Last December, I wrote up a checklist of things to do for the upcoming release of False Guilt. The checklist has evolved through the first weeks of 2015 and I thought I would share a summary for other self-published authors. But, first, a snippet of False Guilt: the opening and closing paragraphs of chapter 1. “Tell me […]

Ten Things I Learned in 2014 as a Writer

To strengthen my writer’s resolve, I’ve been looking back on 2014, particularly the period since April when I published The Case for Killing. Here are the top ten things I learned as a writer. Manage expectations. Writing for fun is, well, fun. Expecting to have a broad readership is a recipe for anxiety and depression. […]